UX/UI Designer
My Role As a UI and UX collaborating with the team and client, conducting research, creating personas and user flows, designing information architecture and wireframes, creating high-fidelity mockups and prototypes, conducting usability testing, creating a visual design system, collaborating with developers, and iterating on the design based on feedback.
Occasion Place Finder is a web application that helps users find the perfect location for their special occasion or event with just a few clicks. The streamlined process saves time and makes event planning hassle-free, allowing users to focus on enjoying their special day with loved ones.
8 week timeline
Mobile first design
I created a task flow based on the user story of Serendipity who is our persona. This task flow shows how she successfully find a restaurant on our platform for for her husband upcoming birthday.
Transitioning from physical to digital wireframes facilitated comprehension of how the redesign could tackle user pain points and enhance the user experience.
Users had trouble understanding the filters and how to use them
effectively.
The lack of clear call-to-actions led to confusion about what
actions were available.
Users expressed a desire for more detailed information about the
search results, including pricing and availability.
Some users found the onboarding process to be too time-consuming and
frustrating. Users were generally satisfied with the visual design
of the application, but some felt that it was too cluttered and
overwhelming.
Users appreciated the ability to save search results and compare
different options.
After implementing improvements based on user feedback, a usability test showed a significant improvement in the user experience. Task completion rate increased to 90% with clear filters, prominent call-to-actions, and prioritized search results. The onboarding process was streamlined, and the interface was simplified. Users reported higher satisfaction and ease of use.