By Sam Kalaee

UX/UI Designer

My Role As a UI and UX collaborating with the team and client, conducting research, creating personas and user flows, designing information architecture and wireframes, creating high-fidelity mockups and prototypes, conducting usability testing, creating a visual design system, collaborating with developers, and iterating on the design based on feedback.

Project Overview

Occasion Place Finder is a web application that helps users find the perfect location for their special occasion or event with just a few clicks. The streamlined process saves time and makes event planning hassle-free, allowing users to focus on enjoying their special day with loved ones.


8 week timeline
Mobile first design

Design Process Overview
User Research
  • Surveys,
  • Interviews,
  • Inquiry Contextual,
  • Affinity Diagrams,
  • Scenario,
  • Wireframe,
  • Prototype,
  • Usability Testing
User Interview Findings
  • User needs and preferences for special events and occasions
  • Pain points or challenges experienced during event planning
  • Features or functionality that would be most helpful or valuable for users
  • User experience with existing event planning tools or services
  • Feedback on the user interface and design of the Occasion Place Finder application
  • Suggestions for improving the overall user experience and making the application more useful and user-friendly.
Task Flow
User Flow

I created a task flow based on the user story of Serendipity who is our persona. This task flow shows how she successfully find a restaurant on our platform for for her husband upcoming birthday.

First Sketch
Digital wireframe

Transitioning from physical to digital wireframes facilitated comprehension of how the redesign could tackle user pain points and enhance the user experience.

findings from usability research

Users had trouble understanding the filters and how to use them effectively.
The lack of clear call-to-actions led to confusion about what actions were available.
Users expressed a desire for more detailed information about the search results, including pricing and availability.
Some users found the onboarding process to be too time-consuming and frustrating. Users were generally satisfied with the visual design of the application, but some felt that it was too cluttered and overwhelming.
Users appreciated the ability to save search results and compare different options.

Wireframing for usability Testing
Second Iteration

After implementing improvements based on user feedback, a usability test showed a significant improvement in the user experience. Task completion rate increased to 90% with clear filters, prominent call-to-actions, and prioritized search results. The onboarding process was streamlined, and the interface was simplified. Users reported higher satisfaction and ease of use.

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